Selects Genesis Burson-Marsteller For India PR Brief
Report, October 16, 2012
Google has handed PR duties for its
consumer and enterprise units to Genesis Burson-Marsteller.
Genesis B-M secures the business
following a competitive review. It is understood that Google has previously
worked with 20:20 MSL in the country.
The assignment covers Google's
products for both the consumer and business markets, aside from YouTube, which
is overseen by Perfect Relations. The latter firm also handles Google's
corporate PR brief.
The web giant has faced numerous
challenges in India, particularly in terms of its government relations. The
country's Competition Commmission is currently investigating Google for alleged
anti-competitive practices. India's Consumer Unit & Trust Society believes that
Google is potentially misusing a dominant position in online search and
search-related advertising markets.
It is thought that Google requires a
more proactive approach to its public relations, bearing in mind public affairs
issues such as these. While the company is the dominant player in terms of
online search, it is hoping to broaden its cloud services offering, versus key
Google's consumer and enterprise
business also includes its mobile, Android and Google+.
Google India corporate comms head
Paroma Roy Chowdury did not respond to request for comment, while
representatives from Genesis B-M declined to comment.
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